Real estate social media marketing is essential for agents who want to stay competitive.
But how much time should you actually spend on it?
Striking the right balance is crucial—too little, and you miss valuable opportunities; too much, and you take time away from income-generating activities.
Ideal Social Media Strategy for Real Estate Agents
A strong real estate agent social media strategy includes the right mix of platforms, content, and posting frequency. Here’s how to make the most of your efforts:
Facebook & Instagram
Ideal Frequency: 3-5 times per week
Stories: Daily
What to Share:
- Property listings – High-quality photos and videos of homes for sale.
- Market updates – Inform potential buyers and sellers about trends.
- Educational articles – Home-buying tips and industry insights.
- Behind-the-scenes content – Show your daily life as an agent to build trust.
These platforms thrive on visual content, so using high-quality photos, reels, and short videos is essential.
Related: Facebook Marketing for Aussie Real Estate
LinkedIn
Ideal Frequency: 2-4 times per week
What to Share:
- Industry news – Stay relevant by sharing market insights.
- Achievements – Celebrate milestones, awards, or successful deals.
- Long-form articles – Provide in-depth advice to showcase expertise.
Think of LinkedIn as your digital portfolio. Consistency is key to building credibility among potential clients and industry peers.
The Importance of Consistency and Planning Ahead in Real Estate Social Media Marketing
A successful real estate social media marketing strategy isn’t just about posting—it’s about staying visible, building trust, and maintaining brand awareness. The best way to remain consistent without feeling overwhelmed is to plan ahead:
✔️ Use a content calendar to schedule posts in advance.
✔️ Batch-create content to save time.
✔️ Automate scheduling with tools like Meta Business Suite or Buffer.
By being proactive, you avoid the last-minute stress of figuring out what to post each day.
Benefits of Outsourcing Your Social Media
What Would You Do With 5 Extra Weeks?
Did you know that real estate agents can reclaim up to five weeks a year by outsourcing their social media? Imagine what you could do with that time:
⏳ Secure more listings
⏳ Close more deals
⏳ Enjoy a well-earned break
More Time, More Growth
Your expertise is in selling homes, negotiating deals, and building client relationships—not spending hours creating social media posts. Yet, real estate social media marketing is crucial for brand awareness and lead generation.
Outsourcing it allows you to:
✔️ Focus on income-generating activities.
✔️ Invest in professional development.
✔️ Improve your work-life balance.
Expert Social Media That Works for You
Beyond saving time, outsourcing ensures your content is top-tier.
A professional social media team provides:
✅ Strategic storytelling tailored to your audience.
✅ Personalised content for your local market.
✅ Professional branding that sets you apart.
With expert management, you don’t just show up—you stand out.
A Smart Investment in Your Business
Outsourcing isn’t just about convenience—it’s a smart financial decision.
Consider this: 💰 Would you invest a tax-deductible $8,400 to free up five weeks of your time and potentially earn an extra $75,000 in commissions?
Compared to hiring a full-time assistant, outsourcing is a fraction of the cost with a higher return on investment.
Take Back Your Time—Grow Your Business Through Real Estate Social Media Marketing
Time is your most valuable asset. By outsourcing your social media, you can reclaim it and refocus on what truly matters—closing deals, building relationships, and enjoying life.
Are you ready to take social media off your plate? Let’s chat about how we can support you with an effective real estate agent social media strategy.
About Social Agent
At Social Agent, we help real estate agents maximise their social media presence without sacrificing valuable time. We understand that your priority is selling homes, not spending hours on content creation, scheduling, and engagement. That’s where we come in.
We offer a range of services, including:
✔️ Custom social media strategy tailored for real estate agents
✔️ Professional content creation and management
✔️ Targeted paid advertising campaigns
✔️ Performance tracking and analytics
By outsourcing your social media, you can free up five weeks per year to focus on closing more deals, securing new listings, and growing your business.
