Are You Spending Too Much Time on Social Media Marketing?
Are you a real estate agent trying to manage your own social media marketing?
Let’s break it down:
Posting consistently—ideally 3-5 times per week—is crucial for success in social media marketing. However, real estate agents typically spend about 3.25 hours per week managing their accounts. Over 48 weeks, that adds up to approximately 156 hours per year—nearly five full work weeks dedicated solely to social media management.
Time Spent: Over five weeks a year spent on content creation, engagement, and strategy—valuable time that could be used to close more deals and win more listings.
Opportunity Cost: Focusing on social media marketing instead of prospecting could mean missing out on an additional $75K+ in GCI.
Stress Level: Off the charts! Balancing social media tasks with client meetings, open houses, and negotiations can quickly become overwhelming.
Work Smarter, Not Harder
Instead of spending countless hours trying to keep up with social media marketing trends, real estate agents can benefit from outsourcing social media to professionals.
By doing so, you reclaim your time and focus on what truly matters—growing your business, closing deals, and achieving a better work-life balance.
The Power of Outsourcing Social Media
Successful real estate agents understand that time is their most valuable asset. Instead of getting bogged down with content creation, they focus on high-impact activities—like securing listings and closing sales.
When you outsource social media, you get:
- Professional Strategy – Experts who know the latest trends, best practices, and how to maximize engagement.
- More Free Time – Shift your focus from scheduling posts to showing properties and building relationships.
- Consistent Branding – A well-maintained and visually appealing social media presence that strengthens your credibility.
- Increased Engagement – A dedicated team that interacts with your audience, fostering trust and long-term client relationships.
Why Social Media Matters for Real Estate Agents
Social media marketing is now non-negotiable for real estate success. Statistics show that over 90% of home buyers begin their property search online, and having a strong online presence helps agents attract and convert leads more effectively.
However, managing an effective real estate social media marketing strategy requires:
- Consistency in posting and engagement
- High-quality content tailored to your target audience
- Expertise in paid advertising and social media algorithms
- Time to analyse insights and adjust strategies accordingly
Real estate agents are already juggling numerous responsibilities—do you really have time to take on another full-time job?
Related: Is Your Social Media Strategy Hurting Your Brand?
The Financial Benefits of Outsourcing Social Media
Many agents assume that outsourcing social media management is an unnecessary expense, but in reality, it’s an investment with high returns.
Consider this:
- Hiring a full-time social media manager can cost upwards of $50,000 per year.
- Managing it yourself takes away valuable hours that could be used for prospecting and closing deals.
- A professional real estate social media marketing team brings expertise, efficiency, and results for a fraction of the cost.
Would you invest a tax-deductible $8,400 per year to gain back five weeks of your time and potentially earn an additional $75,000 in GCI? The numbers speak for themselves.
The Hidden Costs of Doing It Yourself
If you choose to manage your own social media, there are hidden costs beyond just time:
- Lack of consistency – Skipping posts due to a busy schedule can hurt your brand.
- Missed opportunities – Without a solid content strategy, you may not be reaching your ideal audience.
- Burnout – The added stress of keeping up with social media can lead to overall business fatigue.
Outsourcing social media marketing eliminates these risks while maximizing your digital presence.
Get Your Time Back Today
You don’t have to do it all. Focus on what you do best—winning listings. Let’s chat about how we can help you streamline your social media marketing through outsourcing social media services.
About Social Agent
At Social Agent, we help real estate agents streamline their social media marketing so they can focus on what they do best—closing deals and growing their business. Our team of experts understands the unique challenges of the real estate industry and creates tailored strategies to keep you visible and engaged online without the time drain.
We offer a range of services, including:
✔️ Real estate agent social media strategy development
✔️ Content creation and management
✔️ Paid advertising campaigns
✔️ Performance tracking and analytics
We believe every real estate agent deserves a strong online presence without sacrificing valuable time. Let us take social media off your plate and help you generate more leads, build your brand, and increase your GCI.
Ready to take your real estate auction marketing to the next level?
DISCLAIMER: Based on the “Real Estate Social Media Marketing Time Management Guide” by Placester, real estate agents typically spend around 3.25 hours per week managing their social media. Over 48 weeks, this adds up to approximately 156 hours per year, or nearly five full work weeks dedicated solely to social media tasks.
Calculations: For a real estate agent earning an average of $500K in GCI per annum, this equates to approximately 41 listings per year (or one per week). With an average GCI of $15K per listing, reclaiming this time could represent an opportunity value of five weeks gained, allowing agents to focus on winning more listings—potentially equating to $75,000 in additional GCI based on time gained back.
